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ABBIE & HENRY

BY CHARLIE HENRY

Create a new brand identity for a growing company, starting with basic concepts and sketches, while trying to maintain functionality and elegance. User experience is very important for this kind of creativity.

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PRE-PROJECT STUDY

Purpose of the project: In this case, it serves as a great experience and an opportunity to learn, transforming into visual concepts, patterns that follow inspiration and reason for being. Company. The creation and restructuring of the logo will provide an elegant and modern style that the company wants to convey to its users; The reason is usability.

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PROPOSAL FOR PACKAGING

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ELEMENTS OF CORPORATE IDENTITY

The main elements of the corporate identity: Logo creation

The main elements of the corporate identity: Logo creation

The main elements of the corporate identity: Colour palette

The main elements of the corporate identity: Colour palette

The main elements of the corporate identity: Corporate blocks

The main elements of the corporate identity: Corporate blocks

Basic Brand Elements: Font

Basic Brand Elements: Font

The main elements of corporate identity: Use of graphic elements

The main elements of corporate identity: Use of graphic elements

PACKAGING DESIGN DEVELOPMENT 

First impressions are important, and your packaging is often the consumer's first exposure to a product. Thus, product packaging is a factor that manufacturers should never lose sight of. The importance of product packaging is multifaceted and can go a long way in ensuring a good first impression and long-term brand loyalty.

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EUROPEAN BAG

1. Mark elements A & H / 2. Rope

1. Mark elements A & H / 2. Rope

1. Logo / 2. Frontal view

1. Logo / 2. Frontal view

1. Fixing holes / 2. Folds and guides / 3. Copying and Design, Symbolization/ 4. The card buttons the words of the sample a & h in shortened form.

1. Fixing holes / 2. Folds and guides / 3. Copying and Design, Symbolization/ 4. The card buttons the words of the sample a & h in shortened form.

PORTABLE SHOPPING BAG

At its most basic level, product packaging serves to protect the product inside. Packaging must ensure the safety of the product during transport between the manufacturing facility and the retailer and prevent damage to the product during shelf storage. Therefore, product packaging must be strong and secure. Many companies package their products with seals and locks that prevent unauthorized access and additionally ensure the safety and integrity of the product. Consumers expect their products to function exactly as intended - safe and secure product packaging is the best way to ensure that.

1. Elastic cord / 2. Placing a pattern / 3. Frontal view

1. Elastic cord / 2. Placing a pattern / 3. Frontal view

1. Mounting holes / 2. Folds and guides / 3. Creating a pattern on both sides

1. Mounting holes / 2. Folds and guides / 3. Creating a pattern on both sides

1. Mounting holes / 2. Folds and guides / 3. About the company section / 4. Folds and guides / 5.Copywriting and design creation, symbolization

1. Mounting holes / 2. Folds and guides / 3. About the company section / 4. Folds and guides / 5.Copywriting and design creation, symbolization

BAG WITH HANDLE CUT

1. Elements of the A&H sign / 2. Cutting handle

1. Elements of the A&H sign / 2. Cutting handle

1. Colour composition and layout / 2. Logo adaptation

1. Colour composition and layout / 2. Logo adaptation

1. Placing a pattern / 2. About the company section / 3. Copywriting and design creation 4. Folds and guides

1. Placing a pattern / 2. About the company section / 3. Copywriting and design creation 4. Folds and guides

ACCESSORY BAG

Displaying important product information helps you manage and satisfy customer expectations. The better a customer understands what they are buying, the more likely they are to be happy with that purchase. However, packaging other products does not require verbose instructions and allows the product to speak for itself. By using window packaging or clear plastic boxes, the buyer can view the product correctly in real time. Many people prefer to rely on drawn diagrams and written explanations. Being able to properly view an item for yourself can increase customer satisfaction and the likelihood of a purchase.

1. Logo adaptation / 2. Placing a pattern.

1. Logo adaptation / 2. Placing a pattern.

1. Colour composition and layout / 2. Logo adaptation

1. Colour composition and layout / 2. Logo adaptation

1. Folds and guides / 2. About the company section / 3. Folds and guides / 4.Copywriting and design creation, symbolization

1. Folds and guides / 2. About the company section / 3. Folds and guides / 4.Copywriting and design creation, symbolization

DESIGN PROJECT CORPORATE IDENTITY

1. European style bag / 2. Portable shopping bag / 3. Bag with handle cut / 4. Accessory bag

1. European style bag / 2. Portable shopping bag / 3. Bag with handle cut / 4. Accessory bag

1. European style bag / 2. T-shirt / 3. Image design and patterns / 4. Logo placement / 5. Sticker on clothes

1. European style bag / 2. T-shirt / 3. Image design and patterns / 4. Logo placement / 5. Sticker on clothes

Copyright Notice! Design Project: Commercial purposes. Read Full Details.